We get it from our momma



At Tuel, we believe that healthy skin starts with a handful of plants and a serious dose of skincare science. First created for skincare professionals, Tuel has been brightening faces and giving glow since 1979. We use high concentrations of the most powerful plant extracts the planet has to offer—active botanicals and minerals rich in potent antioxidants and vitamins that actually feed your skin from the outside in. We don’t let potentially harmful ingredients near any of our products, because when your active ingredients are as good as ours, you don’t need anything else to see radiant results.

You know that saying, mom knows best? We believe it. Our mom, skincare pioneer Eva Friederichs, created Tuel based on the belief that good skincare contains only the best that nature has to offer. Mom believed in living a healthy lifestyle way before we knew what things like non-GMO, organic, and chemical-free really meant.

Our Founders
As licensed cosmetologists ourselves, we understand what it takes to keep your skin healthy and vibrant at any age. A killer glow comes from feeding your skin with professional-grade botanicals and cold pressed extracts rich in nutrients as powerful and pure as nature made them. We’re second generation skincare pros and we’ve stayed true to Mom’s vision of helping everyone—of all ages, genders, skin types, and ethnicities — get the best skin of their lives.

Lisa & Lori Nestore
Co-Owners, Tuel Skincare


Learn more about our mom’s journey.




Nature has given us everything we need for healthy, happy skin. So why mess around with harsh or questionable ingredients? Our products contain no phthalates, sulfates, parabens, synthetic dyes, artificial fragrance, mineral oil, or B.S. Instead, we pack our formulas with high quality plant-powered extracts that feed your skin.

Every skin type needs something a little different. We make it easy to identify your own skin type just by looking at your face in the mirror. Whether you’re dry, oily or somewhere in between, we’ve carefully selected botanicals that work synergistically to restore balance to your specific skin type.

Being good to your skin means being good to the planet and its creatures. Everything we make is 100% vegan, cruelty-free, and bunny-friendly. We like animals and don’t test on them. It’s that simple.