When it comes to skincare, skin type matters. Accurate skin analysis is the key to more effective at-home regimens and treatments—and we can’t emphasize this enough. And since cleansing is the foundation of any skincare routine, be sure to reinforce Tuel’s philosophy of cleansing by skin type and then treating for condition. This will help ensure they are starting with the best possible baseline—making their overall skincare routine more effective. All that being said, let’s clean up how we approach our skincare routine (starting with cleansing) straight from our skincare pros.
Talk to Them About Skin Type
While your clients may think they know their skin type, the truth is they probably don’t completely understand their skin and what it needs. Walk them through how to determine both their primary and secondary skin types by taking a closer look at their pores and using these four easy steps:
- Take a look at the skin on the jawline. See how it’s smooth and relatively pore-free? This is the baseline for measuring pore size.
- Compare that to the skin next to the nose. Do the pores look bigger or the same?
- Now examine other areas of the face. Are the pores bigger or smaller than what’s on the jawline? Don’t pay attention to the nose—this area generally has larger pores, no matter the skin type.
- Now determine skin type based on the first three steps. Our professional guide offers diagrams to assist you in the process. Here’s an overview of our product lines for different skin types:
Dry Skin = Moisture Line: If your clients have smaller pores on most of their face, with larger pores near the sides of the nose, they should focus on nourishing and hydrating the skin, as well as helping restore the lipid barrier. A good rule of thumb is if they can cover the large pores with their thumb, their skin type is dry.
Combo/Oily Skin = Balance Line: If they see larger pores in the T-zone area of their face, they should balance things out by minimizing enlarged pores while controlling excess oil and absorbing shine. This area can include the cheeks and forehead or the cheeks and chin for combo skin. Oily skin will have larger pores on the cheeks, chin and forehead.
Reactive Skin = Calm Line: Does their skin react to products or weather or food or touch? Are they prone to rashes, bumps or itchy skin when using products? This is reactive skin and the goal is to reduce redness, soothe irritation and restore the skin’s natural defenses with products designed for this skin type.
Acne Skin = Detox Line: Anything goes here…dry, combo, oily or reactive skin with chronic breakouts. The Detox products are focused on controlling bacteria and clearing existing blemishes while preventing future breakouts.
Cleanse For Their Skin
While your clients might think of cleansing as an afterthought, as a professional you know that cleansing is an important first step. And when they make an informed decision to cleanse by skin type, the benefits may include:
- It will help control pore size by unclogging pores, and prevent the production of excess oils leading to clearer skin.
- It will improve overall skin health and minimize any potential side effects or issues such as overly dry, stripped skin.